Life Lived Strategically

with Christy Lamagna

Life is the Ultimate Event. It is a fully immersive experience full of connections, interactions, conversations and opportunities.

Some of us approach the event that is life from a position of power, constantly making lists and plans and dusting ourselves off when we make mistakes. There is a plan and a goal and time, energy and thought that is put towards achieving them. Not everything goes according to plan but that’s part of the ride.

Others of us take more of a passive role, preferring to be an attendee rather than the organizer. These people tend to go with the flow and think of life as something that happens to them. If there is a plan it is likely not fully developed or updated. Mistakes are seen as failures and as reasons to be passive rather than proactive.

Most of us cross the line from one side to the other. There are challenges that cause us to ‘check out’ for a while but we get back on track. Some of us have flashes of inspiration and optimism only to cross to the more passive approach when the plan gets too hard to follow.

When you choose to be the architect of your life you are building something. There are things you are going to accomplish that only you can. You are special and bring something to this world that sets you apart from everyone else. You are living your life strategically.

No matter what route we take our lives are shaped by our beliefs, values, attitudes, work ethic, open-mindedness; the list is endless. After you set your goal you have many decisions to make on how to get there. Sometimes we are so busy in the day to day demands of life that our goals get buried, put on hold, forgotten. Replaced. Abandoned. When that happens, you’re in the passive attendee role rather than the planner.


Do you want to ignite your career, transform your company and elevate the meetings industry?

  • Take a deep dive into the art of strategic thinking.
  • Learn how to harness the untapped power of events.
  • Step into your role as a respected leader in your organization and the industry.
Learn the difference between having a seat at the executive table and being viewed as an order-taker
Shawna Suckow says, “The advice in Christy’s new book is paramount to the success of any planner who wants a seat at the table and is tired of just talking
The Strategic Planning Guide for Event Professionals shares Christy’s proven planning strategy. It teaches planners to view event
We often hear planners talk about wanting a ‘seat at the table,’ but without a compelling reason to be included at the table,
“You are irreplaceable — if you understand how to think strategically. Let Christy Lamagna and this book show you how.”
Christy is one of the top event strategists in the industry and I'm thrilled she's literally written the book
In today's changing and challenging world of meetings and events, Christy Lamagna shares the keys to success and redefines the meeting
This is a must-read for anyone dedicated to the art and science of designing meeting experiences.
Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction
You'll never be in charge of your career until you develop a strategic mindset. Let Christy Lamagna and this book show you how
Event Planners: Are you happy with what you are accomplishing on a day-to-day basis? Ever feel you are missing something?
Terri Breining says, “This is an important book in the evolution of the business meeting planning profession.” Learn more now.

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