The Strategic Planning Guide for Event Professionals
How Strategic Events Will Ignite Your Career, Transform Your Company and Elevate the Entire Meeting Industry
The Strategic Planning Guide for Event Professionals is a step by step guide equipping meeting professionals with the vital skills and processes to become event strategists, turning meetings and events into powerful sales tools.
Christy Lamagna’s expertise clearly and deﬁnitively demonstrates how to turn events into powerful sales tools that drive business value.
Companies seeking a competitive edge embrace strategic planning and have Master Strategists leading their event programs, delivering quantiﬁable ROI and inﬂuencing what their target audiences feel, think, say and do. By following the steps outlined in Christy’s Discovery Process, meetings are dramatically transformed.
Featured online in Forbes, Fast Company and Entrepreneur, Christy is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
This book is a must-read for anyone who has bottom line accountability; whether you’re an event professional, CMO, sales or procurement executive, you’ll gain the valuable insight needed to create a powerful paradigm shift within your organization.
Here’s what our Industry Leaders are saying:
“Christy is one of the top event strategists in the industry and I’m thrilled she’s literally written the book on how to be more strategic. The advice in Christy’s new book is paramount to the success of any planner.”
Shawna Suckow, CMP
Speaker, Author, Exceptional Parallel Parker
“You’ll never be in charge of your career until you develop a strategic mindset. You are irreplaceable — if you understand how to think strategically. Learn the difference between having a seat at the executive table and being viewed as an order-taker. Let Christy Lamagna and this book show you how.”
Kristi Casey Sanders, CMP, CMM, DES
Director of Thought Leadership
Meeting Professionals International
“I completed your contract negotiation webinar on the PCMA website and felt very strongly about contacting you to thank you for the content and delivery. It was simply is the best education module I’ve attended … EVER. Purchasing the book today. BRAVO!”
Events Manager at Forum for Theological Exploration
“Event Planners: Are you happy with what you are accomplishing on a day-to-day basis? Ever feel you are missing something? Learn to be strategic in your thinking and actions. In today’s changing and challenging world of meetings and events, Christy Lamagna shares the keys to success and redefines the meeting and events profession by showing planners how to become ‘master strategists.’ The Strategic Planning Guide for Event Professionals shares Christy’s proven planning strategy. It teaches planners to view events through a unique lens, providing tools to help clients and audiences strategically shift their behavior to better achieve an organization’s goals.”
Founder and CEO of Remarkable!
A Speakers Bureau
“In the world of 24/7 news and social media, face-to-face events have become more important, not less. Therefore, the role of the meeting professional has become more complex. By her own expertise and example, Christy shares transformational techniques that will help you design events that are more productive and profitable, making you the most powerful person in your organization. This is a must-read for anyone dedicated to the art and science of designing meeting experiences.”
Holly Duckworth, CMP, CAE
Mindful Leadership Guide
“I read your book over the weekend and it has completely changed the way I think and approach the planning and execution of events and activations! I had been very frustrated with my company’s viewpoint about events, my role in planning and execution and how to elevate and raise the bar for our events. After I found your book, I read it cover to cover this past weekend. I could not put it down! I laughed, I cried, I nodded my head at every chapter and topic that you covered. When I finished reading, I knew exactly where we fell short and what we need to do for next year. Your book helped me understand that my desire to shape these with a purpose and strategic plan was the right approach! I now have a road map of how to do this right and also how to elevate my role as a strategist instead of a “Party planner”. KUDOS!”
Public Relations & Communications Professional
“We often hear planners talk about wanting a ‘seat at the table,’ but without a compelling reason to be included at the table, they won’t be. This book helps meeting professionals understand why it’s important to be viewed not as a traditional planner but as a truly strategic partner — whether key stakeholders are internal or external — and provides a guide for making that leap. Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction for someone who wants to take their planning skills to the next level. This is an important book in the evolution of the business meeting planning profession.”
Terri Breining, CMP, CMM
“Christy Lamagna takes planners on a journey to disrupt the event industry in all the right ways. With raw, powerful, and insightful tips and qualitative direction, she is setting the bar for the new frontier of meetings and events.”
Charmaine N. Houck
Advocate of Adventure
“Christy brings forth a delivery style that is both personable (inflecting just the right amount of humor), and knowledgeable being quite the Subject Matter Expert (SME), when it comes to Strategic Meetings and elevating one’s Self. I found the key points in Christy’s messaging to be spot on in how we can elevate our relevance from being the “order takers’ and “servicing staff” to helping co-create and design the overall program messaging and deliverable experience to coincide with the overarching strategy behind a company.”
Michael Shannon, CMP
“Using practical advice and real-life scenarios, Christy outlines both what a strategic meeting approach is, and the work that must be done to transform meetings into events that matter. A must-read for anyone who aspires to take their meetings, and their career, to the next level.”
“This book is evidence of Christy’s dedication to elevating the events industry through education and mentorship. By sharing her journey and all the strategies and insights she has learned along the way, Christy is giving her readers a roadmap that will ensure their success in planning and executing successful events that drive business results.”
Zibby Aman, DES
Sr. Manager, Education
“Christy’s innovative thinking put us on a higher growth trajectory. The strategic approach described in this book changed the way we do business.”
Former Wall Street Journal and Goodyear executive
“Time after time the success of our meetings are quantifiable from an ROI perspective. The peace of mind Christy’s strategic methods provide is immeasurable.”
A Private Equity Investor Relations Professional
“Many executives, marketers, professional administrators and event coordinators can administer a large meeting, but they are not strategic event professionals. The difference is huge! Christy’s strategic approach is the difference. Stop having ho-hum events that might miss the target. Use her methods to create strategic events to achieve business objectives.”
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