The Strategic Planning Guide for Event Professionals

How Strategic Events Will Ignite Your Career, Transform Your Company and Elevate the Entire Meeting Industry

The Strategic Planning Guide for Event Professionals is a step by step guide equipping meeting professionals with the vital skills and processes to become event strategists, turning meetings and events into powerful sales tools.

Christy Lamagna’s expertise clearly and definitively demonstrates how to turn events into powerful sales tools that drive business value.

Companies seeking a competitive edge embrace strategic planning and have Master Strategists leading their event programs, delivering quantifiable ROI and influencing what their target audiences feel, think, say and do. By following the steps outlined in Christy’s Discovery Process, meetings are dramatically transformed.

Featured online in Forbes, Fast Company and Entrepreneur, Christy is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.

This book is a must-read for anyone who has bottom line accountability; whether you’re an event professional, CMO, sales or procurement executive, you’ll gain the valuable insight needed to create a powerful paradigm shift within your organization.

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Here’s what our Industry Leaders are saying:

  • Christy is one of the top event strategists in the industry and I'm thrilled she's literally written the book

  • “You are irreplaceable — if you understand how to think strategically. Let Christy Lamagna and this book show you how.”

  • In today's changing and challenging world of meetings and events, Christy Lamagna shares the keys to success and redefines the meeting

  • We often hear planners talk about wanting a ‘seat at the table,’ but without a compelling reason to be included at the table,

  • Terri Breining says, “This is an important book in the evolution of the business meeting planning profession.” Learn more now.

  • Shawna Suckow says, “The advice in Christy’s new book is paramount to the success of any planner who wants a seat at the table and is tired of just talking

  • You'll never be in charge of your career until you develop a strategic mindset. Let Christy Lamagna and this book show you how

  • The Strategic Planning Guide for Event Professionals shares Christy’s proven planning strategy. It teaches planners to view event

  • This is a must-read for anyone dedicated to the art and science of designing meeting experiences.

  • Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction

  • Learn the difference between having a seat at the executive table and being viewed as an order-taker

  • Event Planners: Are you happy with what you are accomplishing on a day-to-day basis? Ever feel you are missing something?

“Christy is one of the top event strategists in the industry and I’m thrilled she’s literally written the book on how to be more strategic. The advice in Christy’s new book is paramount to the success of any planner.”           

Shawna Suckow, CMP
Speaker, Author, Exceptional Parallel Parker

 

“You’ll never be in charge of your career until you develop a strategic mindset. You are irreplaceable — if you understand how to think strategically. Learn the difference between having a seat at the executive table and being viewed as an order-taker. Let Christy Lamagna and this book show you how.”

Kristi Casey Sanders, CMP, CMM, DES
Director of Thought Leadership
Meeting Professionals International

 

“Event Planners: Are you happy with what you are accomplishing on a day-to-day basis? Ever feel you are missing something? Learn to be strategic in your thinking and actions. In today’s changing and challenging world of meetings and events, Christy Lamagna shares the keys to success and redefines the meeting and events profession by showing planners how to become ‘master strategists.’ The Strategic Planning Guide for Event Professionals shares Christy’s proven planning strategy. It teaches planners to view events through a unique lens, providing tools to help clients and audiences strategically shift their behavior to better achieve an organization’s goals.”

Sue Falcone
Founder and CEO of Remarkable!
A Speakers Bureau

 

“In the world of 24/7 news and social media, face-to-face events have become more important, not less. Therefore, the role of the meeting professional has become more complex. By her own expertise and example, Christy shares transformational techniques that will help you design events that are more productive and profitable, making you the most powerful person in your organization. This is a must-read for anyone dedicated to the art and science of designing meeting experiences.”

Holly Duckworth, CMP, CAE
Mindful Leadership Guide

 

“We often hear planners talk about wanting a ‘seat at the table,’ but without a compelling reason to be included at the table, they won’t be. This book helps meeting professionals understand why it’s important to be viewed not as a traditional planner but as a truly strategic partner — whether key stakeholders are internal or external — and provides a guide for making that leap. Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction for someone who wants to take their planning skills to the next level. This is an important book in the evolution of the business meeting planning profession.”

Terri Breining, CMP, CMM

 

“Christy Lamagna takes planners on a journey to disrupt the event industry in all the right ways. With raw, powerful, and insightful tips and qualitative direction, she is setting the bar for the new frontier of meetings and events.”

Charmaine N. Houck
Advocate of Adventure
Editor/Storyteller/Wanderer/Inspirer

 

“Using practical advice and real-life scenarios, Christy outlines both what a strategic meeting approach is, and the work that must be done to transform meetings into events that matter. A must-read for anyone who aspires to take their meetings, and their career, to the next level.”

Sue Pelletier
Editor

 

“This book is evidence of Christy’s dedication to elevating the events industry through education and mentorship. By sharing her journey and all the strategies and insights she has learned along the way, Christy is giving her readers a roadmap that will ensure their success in planning and executing successful events that drive business results.”

Zibby Aman, DES
Sr. Manager, Education
PCMA

 

“Christy’s innovative thinking put us on a higher growth trajectory. The strategic approach described in this book changed the way we do business.”

Thomas Becker
Former Wall Street Journal and Goodyear executive

 

“Time after time the success of our meetings are quantifiable from an ROI perspective. The peace of mind Christy’s strategic methods provide is immeasurable.”

Tracy Dolan
A Private Equity Investor Relations Professional

 

“Many executives, marketers, professional administrators and event coordinators can administer a large meeting, but they are not strategic event professionals. The difference is huge! Christy’s strategic approach is the difference. Stop having ho-hum events that might miss the target. Use her methods to create strategic events to achieve business objectives.”

Dan Leary
Founder
Back 9 Sales Operation

 

“Christy’s proven strategic solutions were paramount in achieving our event success. Applying the strategic planning process made the complex seem simple and took the stress out of our events.”

Albert Schaufler
Corporate Event Executive

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